---
title: A brand of our own
url: https://namegarage.com/blog/a-brand-of-our-own
author: Namegarage
date: '2026-07-22'
description: Namegarage gets its own identity — a mark, a sage green, and a site design
  rebuilt around them.
---

# A brand of our own

We sell names for a living, so running our own site without a real identity
was starting to feel like the cobbler's barefoot children.

Namegarage now has one: a proper mark, a sage green you will see on every
page, and a site design rebuilt around them — light and dark themes
included. The favicon, the header, the buttons, the tier badges: one
palette, drawn from one place.

Nothing about the catalog changed. Same names, same prices, same checkout.
It just stopped looking like a spreadsheet wearing a template.

The practical reason to do this, beyond vanity: buyers wire five-figure
amounts to us. A site that looks accountable, and looks the same every time
you return to it, is part of earning that.