---
title: Nothing loads until you say yes
url: https://namegarage.com/blog/nothing-loads-until-you-say-yes
author: Namegarage
date: '2026-08-26'
description: A published privacy policy, and a consent gate that keeps analytics and
  advertising off the page until you allow them. Declining costs you nothing.
---

# Nothing loads until you say yes

Until this week, Google Analytics and AdSense ran on first paint of every
page here. They set their cookies before anyone had been asked anything.
That is the case the GDPR and the UK PECR require prior opt-in for, and no
amount of policy text fixes it while the script has already run.

So the tags are gone from the markup. Nothing third-party loads now until
you say it can.

**There is a privacy policy, and it is specific.** It lives at
[/privacy/](/privacy/) and names the actual third parties these pages load,
what each one does, how long anything is kept, and how to have it erased. It
is versioned exactly like the Terms of Sale: every version keeps a permanent
dated URL carrying its own SHA-256, so you can show what it said on the day
you used the site. Changing it means publishing a new version, not editing
the old one.

**Declining costs you nothing.** This is the part worth stating plainly,
because consent banners usually make refusing feel expensive. It is not.
Decline and the site behaves identically — every name, every price, every
way to buy. There is no degraded mode, no nag on the next page, and no
second ask.

**No JavaScript means no vendors at all.** The gate is a script. If you
block it, nothing it would have loaded loads either. That is the correct
outcome rather than a broken one: there is nothing to consent to when
nothing can run.

**Changing your mind actually changes something.** "Cookie settings" sits in
the footer of every page. Withdrawing consent after granting it reloads the
page — deliberately. Nothing a page can call un-injects a third-party script
it has already handed the document to, so recording a refusal and carrying
on would have logged a decision the page went on ignoring. The reload is the
honest version.

**Global Privacy Control is honoured.** If your browser sends the signal,
that is treated as a refusal everywhere: nothing loads, and you are not
asked. Your stored choice is left alone rather than overwritten, so turning
the signal off restores whatever you had actually chosen.

**The question covers the whole site.** Your answer is stored once, so the
banner names every vendor that answer will end up permitting — not just the
ones on the page you happen to be reading. Our 404 page carries analytics
and no advertising, but saying yes there is the same yes the catalog reads
before it loads an ad. Asking about only half of that would have been
consent collected for something we had not mentioned.

**Rights requests reach a person.** Access, correction, erasure, or
objection: write to `privacy@namegarage.com` and a person answers within 30
days. It is a real mailbox, not a form that files things away.

None of this is generous. It is the floor, and the site was below it. It
isn't any more.