Help us measure page speed

Update, October 3, 2026: this measurement no longer waits for your Analytics choice. Cloudflare's cookieless page measurement now runs for every visitor on eligible pages, and individual domain pages are now among them. Global Privacy Control still stops it. The Analytics choice in Cookie settings now controls Google Analytics alone. Declining no longer reloads the page to remove this measurement; it still reloads to remove Google Analytics or ads that had already loaded. Version 12.0 of our Privacy Policy describes the change. The rest of this post describes the measurement as it was when we published it.

Optional Cloudflare page-speed measurement can help us understand how quickly browsing pages load, how responsive they feel, and whether content moves unexpectedly. Measurement requires both the feature to be enabled on this site and your opt-in through the Analytics choice in Cookie settings. Your permission is required before any measurement begins.

We will ask for a fresh choice before adding this measurement to an earlier acceptance. A previous refusal will stay a refusal. Global Privacy Control keeps optional measurement off, and declining leaves the website working.

Measurement will cover eligible homepage, catalogue, blog, and policy visits. It will stay off on individual domain purchase pages, contact and referral forms, checkout, receipts, and recovery links. Visits with address parameters and private referring links will also be excluded. We do not send your form entries or purchase credentials to this service.

You can change your mind through Cookie settings in the footer. Turning off measurement after it has loaded reloads the page to remove it, with a warning if that would discard something you entered.

The Privacy Policy describes the measurements and Cloudflare's retention. These optional measurements will guide improvements to the pages people actually visit.

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